Tag Archives: Beauty pageant

Smile (1975)

Middle America was cool in the 1970s—or at least cool enough to be satirized up and down for its cheesy, oblivious silliness in films like this Michael Ritchie interrogation, which tears apart a second-rate California beauty pageant, from recruitment to training to the final face-off. Everyone—contestants, parents, organizers, judges, choreographers, peeping toms, ad infinitum—gets a vicious lashing, but Ritchie never strains or caricatures. This is how it was, and probably in many ways still is, and it’s hilarious and dismaying because you believe every frame.

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